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Germans in Baltimore and Buffalo, in Richmond and St.Louis were haunted by the fear of mob violence and persecution.They visualized two cities, one, called Pomona, stretching over four square miles immediately north of the railroad tracks.A second city, called Gloucester, should be erected a few miles further north around Gloucester Lake.A place around which we can build German industry and commerce, a practicable harbor and railroad connections to all parts of the country." These two lines became a sort of a themesong or leitmotif in the advertising campaign and were frequently repeated as a motto at the beginning of advertisements in German-American newspapers.The Association evidently invested a great deal of money in a vigorous and far-reaching advertising campaign in all American cities with a sizable German population.The biggest wave of anti-immigrant resentment in American history, a nativistic movement called Knownothingism, swept the country.
On November 24, 1854 they organized in Philadelphia a corporation, the "Gloucester Farm and Town Association." In the midst of the New Jersey woods they bought about 38,000 acres, mostly second-growth pine land, on which a German settlement should rise.
The Association added a good number of additional enticing advantages, gifts and promises: trees would be planted along the streets, a park of almost 100 acres would be laid out, schools would be constructed: "in brief, every dollar that we receive will be spent again in the settlement and for the settlement." Here, he said, was for the Germans in America the chance to build a flourishing agricultural colony, a great commercial and industrial center and to preserve all the national qualities of the German element in a homogeneous Germanic population.
German-Americans, living elsewhere in the United States, might consider a move to the new city.
Thus the railroad company had a vital interest in filling up the demographic white spots in the thinly settled stretches of land between Philadelphia and the coast. On the Board of Directors of the railroad company there were several men of German descent.
They may have conceived the idea of a German settlement.